The brainchild of Polly Gowers and
Julia Felton, Everyclick.com is the search engine that gives to charity.
With a background in online marketing, Polly and Julia saw the potential
to use the growing web search market, estimated to be worth up to
£4 billion annually, as a new fundraising tool. They wanted
to build a search engine and fundraising tool which would achieve
their aim of raising money for all of the 188,000 charities listed
in the UK .The only one of its kind!
The Business Challenge
The business challenge was to find the right technology and technology
partner. A partner who would share their vision, with the skills and
expertise to deliver the ambitions of a unique initiative. A partner
who would provide a cost-effective and scalable solution in a technology
which met the long term needs of the business.
As Polly Gowers, Managing Director, said, “we wanted a purpose
built search engine which would be quick, accurate and easy to use
and which would be robust enough to accommodate the popularity enjoyed
by ‘Google’ without compromising speed and quality of
service”.
With an ambitious timescale, Everyclick explored the technology options
available to them. Their aim was to match the technology attributes
of ‘Google’ and take it further. Everyclick is different
in that unlike other search engines it gives something back.
The Solution
With its ability to provide a robust platform for high volume web
applications, Java was the technology of choice.
Corexe Limited were selected as the partner of choice because of
the relevant expertise and experience of the team developed over many
years working for organisations including financial, logistics, legal
and the NHS. These skills coupled with the attributes of JayCore™,
a leading edge Java based RAD tool developed in-house, gave Everyclick
a complete business solution.
The Corexe solution met Everyclick’s specific requirements,
quickly and cost-effectively well within the ambitious timescale.
It enabled Everyclick to bring its vision into reality. Phase One
was delivered from planning to launch in only 20 man weeks.
Phase One included the following functionality. The search engine
needed to:
· Be database driven.
· Provide a single point of entry for users.
· Seamlessly accommodate multiple content providers.
· Include Email functionality and User profiling.
· Allow Everyclick to manage the content in-house and adapt
the engine for different country zones (UK, Ireland, USA).
· Provide business news feeds.
The Benefits
Providing an excellent Return on Investment, Corexe have delivered
a solution which meets Everyclick’s short and long term business
needs – a solution which has translated into real ‘cost’
benefits for Everyclick.
The solution has:
· Removed the need for highly skilled
J2EE programmers and cut J2EE Total Cost of Ownership
· Met the demanding time-scale to deployment.
· Lowered maintenance costs enabling Everyclick to maintain
the search engine in-house through an easy to use Content Management
System.
· Delivered a highly innovative technology solution at a highly
competitive price.
Corexe have developed an engine which is fast, reliable, flexible
and robust.
Polly Gowers, commented, “Corexe have developed a search engine
to rival ‘Google’. With Everyclick.com you get more than
just a search engine – you raise money for charity at the same
time. With more additions to come we have created a fantastic search
engine and fundraising tool”.
Everyclick .com demonstrates the breadth and depth of Corexe’s
expertise and experience in delivering technology solutions that provide
wide ranging benefits to business.
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